Audi AI System HMI Design
My Role
UX/HMI designer
Duration
6 months
Tool
Figma, Jira, Confluence, Mira
Responsibilities
I led Audi assistant in Audi's in-car AI system, including research, UX, UI, project management, and copywriting.
Device
Audi In-Car AI App for Both Front and Rear-Seat Entertainment Systems
Context
I co-led the UX/UI design in both global and localized design of the latest Audi Assistant and its AI Screen, which was implemented in Audi’s newest all-electric model, the 2025 Q6 e-tron, and began arriving in U.S. dealerships in late 2024.
The Audi Assistant application runs on Audi’s MMI (Multi-Media Interface) system, including the Instrument Cluster, CID (Central Information Display), FPD(front passenger display), and voice interaction.
Final Design at Audi Car
Team Org
AUDI UXUI Team
Each Audi UX designer owns a function.
AI Development Team
Overview
In this case study, I will highlight three main challenges and the processes I applied to address them:
AI Screen
Audi Assistant
User Onboarding – Privacy & Compliance Design
Multimodal & Multifunctional Smart Driving Scenarios
Cross-Brand & Cross-Team Collaboration in Agile
AI Screen
The AI Screen consists of several elements:
Audi Assistant
Help Hint
Help Entry
Proactive Suggestions (max is 5)
Settings Shortcut
Design Rationale of Proactive Suggestions
From a UX perspective, five predictive suggestions are shown around the Audi Assistant to balance visibility, focus, and cognitive load.
The number five provides sufficient variety without overwhelming the user, ensuring clarity, facilitating quick decision-making, and maintaining a clean visual hierarchy.
Placing them around the assistant keeps all recommendations within the driver’s natural eye range, making interaction faster and safer.
Audi Assistant
Two ways of calling out Audi Assistant
Audi Assistant with different status
Voice Operation
The Audi Assistant connects with the navigation system and displays a pop-up window after calling “Audi, take me home”.
The close button is positioned at the top right to ensure accessibility for drivers seated on the left side, as in markets like China and the U.S.
To provide users with quick access to the Audi Assistant’s related settings, allowing them to customize preferences, manage permissions, and adjust voice or display behaviors without leaving the current screen.
Under the tab ‘help’, it provides a log for voice operation.
