Hi, I'm Jae!
I’m a product designer. I’ve worked with SAP, Audi, startups, and non-profits, delivering responsive web, HMI, and mobile app designs (iOS & Android) across AI, SaaS, e-commerce, automotive, and lifestyle products — spanning both B2B and B2C.
With a master’s in Human-Computer Interaction and a bachelor’s in business economics, I bring a user-centered yet strategic perspective to product design. I’ve also taken on project management responsibilities — driving timelines, clarifying requirements, and overseeing development in agile environments.
To me, design means uncovering clarity in complexity and being a problem solver at heart.
As a travel enthusiast who has visited 14 countries, I’ve gained a broader cultural lens and a strong sense of empathy that deeply shapes my design approach. One trip to Cambodia left a lasting impression — the warmth and sincerity of the people moved me, and through the lives of local children, I witnessed the stark contrast between privilege and poverty that exists in our world.
Experiences like this keep me grounded and constantly remind me why human-centered design is so important. I hope to create products that truly help others. Even in small ways, I want my work to make the world a little better.
I stay energized through sports, especially squash. It helps me stay active, focused, and brings balance to my life and work.
I’m passionate about street photography, where I capture fleeting everyday moments that reflect real human stories. It sharpens my eye for detail and deepens my connection to the world around me.
